YSL For Charity

French Fashion House Yves Saint Laurent announced that a limited edition collection of tee-shirts and tote bags has been developed in organic cotton in recognition of the PPR group’s HOME film project. The collection will debut in selected Yves Saint Laurent flagship boutiques exclusively in early June 2009.

The film HOME is a hymn to the Earth, an appeal for people to act intelligently and to better work out, analyze and understand our common history. HOME is a succession of aerial images that have been filmed in more than fifty countries around the world accompanied by a voice-over offering constructive hindsight into major environmental and social challenges facing our world. Directed by Yann Arthus-Bertrand and produced by Luc Besson (Elzévir Films and EuropaCorp), the film will be released worldwide on June 5, 2009 – World Environment Day – in cinemas, on television, DVD and the Internet. The aim of this simultaneous global broadcast is to enable as many people as possible to watch the film together. Its unique benefit will be to increase awareness of our profound responsibility towards the planet, with all profits donated to GoodPlanet.org.

GoodPlanet.org is a non-profit association created by Yann Arthus-Bertrand in 2005. The association develops numerous projects whose shared objective is to inform people about the different aspects of sustainable development and to request each and every person to think beyond the development of our planet – and to the future of its inhabitants.

Source: Fashion & Runway