Slowly, but surely, it looks like some international retail names are starting to figure it out: Belgrade, the capital of serbia, is a very interesting city with a lot of potential.
Almost exactly two months ago, Usce Shopping Center opened its doors in Belgrade, introducing a dozen of new brands such as Mandarina Duck, Stiefelkoenig, Big Bang, Tosca Blue, JLo (Jennifer Lopez), Brown Shoes. Usce Shopping Center also introduced french brands such as Promod, one of
French biggest fashion store chains present in 760 outlets in 47 countries, and Prenatal, the largest chain of stores specialized in the sale of products for mothers and children, established in 1947 in France.
The lastest example is Sergent Major, one of French biggest fashion store which dresses children aged from 0 to 14 with cleverly designed, cheerful garments that are colourful and easy to wear. With 150 stores in France, the network Sergent Major continues its development in Serbia with a new opening in Belgrade. Sergent Major opened its doors on May 23, Bulevar Kralja Aleksandra 94. Serbian Delta Fashion company is representing the brand Sergent Major in Serbia and also in Montenegro. The first Sergent Major shop in Montenegro will be opened in Podgorica, within the Delta City Shopping mall.
It seems that more international retail brands are realizing that they can win a lot in the Serbian market. The main thing is that Serbia, as far as the region is concerned, plays a very important role. Serbia is not a small market. There is a huge potential because Serbian market is not fully distributed, so there is a lot of room for new players and new investors.
Source: Rant Rave
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