Sunday, August 31, 2008

Louis Vuitton Wins Copyright Case

Fashion giant Louis Vuitton has won its battle to stop stars like Britney Spears, rapper Da Brat and American Idol winner Ruben Studdard from using its logo.

Bosses of the French brand sued Sony BMG Music Entertainment executives after their artists posed with the LV monogram in promotional material.

And on Thursday (31Jul08), after five years of legal wranglings, the fashion company was awarded an undisclosed out-of-court settlement.

Sony BMG heads have promised to "educate its record labels" about copyright laws, according to the New York Daily News.

And Louis Vuitton's representative Nathalie Moulle-Berteaux says, "We believe the terms of this agreement will provide strong protection to our brand worldwide."

Several pop stars have used the fashion firm's logo in their videos: Spears rode in a Hummer with an LV monogrammed dashboard in her 2006 Do Somethin' promo; Da Brat had a beachball sporting the LV logo, and Studdard used the design on his album cover for 2006's The Return.

Source